Marketing from the inside out.
Advertising is critical for any business and we can share marketing techniques which can make each £1 you spend work hard for you. To do this we will focus on the following key areas for your business:-
Silver Fern Marketing Checklist
• Identify your target Customers
• Create a compelling product or service proposition
• Develop a practical and effective marketing plan
• Optimise your budget
• Identify enhancements to your website and search effectiveness
• Support you in the development of sales material and ongoing Customer communications
To help you win more business and keep more satisfied Customers we focus on both your business and your customers; how you interact with them, understand and manage your relationship with them.
The Marketing Springboard
When there is so much choice for your customers, when their time is precious and money limited, never forget it is the seemingly little things that can set your business apart.
You can really drive value for your business is by "getting it right" at each contact with your Customers. Remember that you have invested money to make that phone ring or email arrive at your office. So how you handle that first Customer contact, the first appointment, process an order or, critically, stay in contact can either provide a springboard for your business or potentially make a Customer walk away.
We can help you to improve each of these key Customer interactions:-
• Awareness, ease to locate and search effectiveness
• First interaction
• Quote provision and follow-up
• Welcome and delivery of product or service
• Ongoing communication
• Customer data
• Business performance and Customer feedback
From our experience the top five things that really drive Customer satisfaction and their likelihood to buy, stay and recommend are enthusiasm, knowledge, reliability, efficiency and politeness. Seems like common sense (and of course it is) but actually it can be tricky to make sure you deliver this consistently especially when you are under pressure and under resourced!
But by getting this right you can ensure that each £1 you spend on marketing, to create that important new Customer lead, has the best chance of being turned into a sale, a retained Customer and a positive advocate for your business.
