Feedback from some of our clients.
“Caroline integrated into the business very quickly with a highly
professional and open style that rapidly won the support of those she
worked with. She is very proactive, committed and enthusiastic - we
enjoyed having her around. Caroline worked with us on a business
critical marketing project and she added real value to our thinking in
the creative and propositional areas. I look forward to working with
her again.” - Graham Hollebon, Head of Marketing and Strategy, FirstAssist
"Caroline worked for me when I was double-hatting as Strategic
Marketing Director and Retail Marketing Director for 10 months. During
that time, my task was to build a new Retail Marketing capability,
develop a new strategy and turn the business's numbers around. Caroline
was an integral, essential team member in successfully delivering
against these objectives.
Caroline's command of her subject is such that she commands instant respect. More important than that is her empathy, commitment and enthusiasm, which enable her to carry people with her, despite sometimes issues being difficult for those people to address. Her input to the development of our customer strategy was pivotal, bringing a real knowledge of best practice to bear together with practical, pragmatic experience. Caroline was a joy to work with on a personal basis, offering me sound counsel and operating very much as a 'trusted advisor'.
As part of building a new team, I offered Caroline a blank sheet of paper to define a role that she would take on permanently. To my great regret, this did not fit with her professional plans as an independent consultant. My recommendation of Caroline is born of 14 years of experience myself. I would be very happy to work with her again, and recommend her as a fine consultant with very great value to bring to the table.” - Derrick Mabbott, Strategic Marketing Director, Zurich Financial Services
"Early in 2007 we set out to refresh and strengthen our brand image and to create new marketing materials to raise the profile of our important health screening service. We also began developing a new website to offer health advice and to reach a wider and younger audience.We are a well-respected, 20 year old health screening charity with strong support from our local community, and it was vital that any change made to our image should appeal to our existing supporters as well as attracting a new audience.
At this time one of our Trustees contacted Caroline Pearce of Silver Fern Marketing who agreed to provide marketing advice and guidance on a pro bono basis, as a way of supporting our charitable work. We were delighted to accept her help!
From our first meeting with Caroline, she understood exactly what we were looking for at each stage, and how to make that work. Her expert advice was enormously helpful, and she made it possible for us to take decisions, and commission these major projects, with absolute confidence.
Since rolling out our new brand image and launching our website, the response has been wholly positive. We are tremendously grateful to Caroline and Silver Fern Marketing for their part in making this possible." - Roanne Moore-Loizides, Marketing & Fundraising Coordinator, Mary How Trust for Cancer Prevention
“I would recommend Caroline highly for any company or role involving
CRM or marketing. Caroline is one of those rare people able to combine
a real strategic vision with the ability to deliver real results. As a
manager she was passionate, inspiring, and hugely creative. For the
business she delivered directly quantifiable results which always met
or exceeded the company target.” - Sarah Maidment, Marketing Consultant, MORE TH>N
“Thank you for your support, tenacity and above all your experience and insight, I have learnt from you Caroline and have always found your approach warm and real” - Head of Customer Operations
“You have made a real difference during your time here with us. Firstly by bringing your passion for the customer into our working day. I believe you have significantly shifted what was a very ‘inward’ focus to one that puts the customer at the heart of decision making. We still have a long way to go, but you’ve certainly set us down the right path!” - Marketing Planning Executive
“It was an absolute joy to work with CP - she wears her passion on her sleeve and this is inspiring. Moreover, she seeks to push the boundaries - which everyone should seek to do, but is in fact quite rare.” - Head of Marketing Strategy
