My name is Caroline Pearce, I have worked in marketing since the large volume mailing (and hair) days of the late eighties and have loved every moment of it.
I have worked with some great brands, some brilliant people and gained many useful consumer insights along the way.
Customer Marketing is my speciality and through this blog will try to share both my experience and enthusiasm.
I have always approached Customer Marketing from the inside out – not just focussing on developing great marketing communications - but also by creating consumer focus across a whole business. By maintaining this focus within your service, your products and your people you build a fantastic springboard for marketing, making that campaign jump further than you could ever have imagined.
Some of my Posts will be handy hints based on my business experiences and some based on my tales as a consumer.
Finally I would like to introduce my three rules for great Customer Marketing – obvious but so often forgotten.
1. Retention - most people will stay if you don’t give them a reason to leave
2. Cross-selling - earn the right to provide more – don’t just take it and hope for the best
3. Advocacy – give people a memory, not just a voucher, and let them share this experience through word of mouth marketing (WOMM)
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